The rules of attraction: How will UK retailers profit from overseas consumers in 2014
With rocketing numbers of international visitors to the UK, retailers need to work on making it easier for them to shop.
In 2014, it is predicted the UK will see continued strong growth from emerging markets, particularly Malaysia, Russia, China and the UAE.
VisitBritain forecasts an increase of nearly 2% in overseas visitor numbers resulting in a record-breaking spend of around £21.5 billion, representing 4.2% growth.
Our Rules of Attraction 2014 guide reports on crucial global shopper services - dynamic currency conversion, tax free shopping and China Union Pay. Highlighting need-to-know trends for 2014 with valuable tactics UK businesses need to employ to ensure they are not left behind when attracting international shoppers.